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/* Bill Meyer */
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one+='Bill Meyer
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one+='President | ';
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one+='Bill Meyer, President of Euro RSCG 4D Impact, has pioneered developing new strategies for reaching targeted groups of consumers in highly credible environments. This former athlete and boxing promoter brings more than 15 years of experience in event marketing to the company; he began his career executing the Nintendo Campus Challenge across the country. Prior to joining Impact, Bill held senior management positions at McCann, Momentum IMC, the Contemporary Marketing Group and MarketSource. He co-founded Momentum and is credited with developing its strong presence in the Asia Pacific region as an area director. While based in Sydney, he managed clients such as Coca-Cola, Nestle, Pepsi, Nabisco, Procter & Gamble and ConAgra Foods, Inc.
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/* Brad Wirz. */
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one+='Brad Wirz
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one+='Senior Vice President | ';
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one+='As Senior Vice President of Euro RSCG 4D Impact\'s experiential marketing practice, Brad Wirz leads the agency\'s founding business unit. Working with Impact\'s account management team, he aims to grow our clients\' business by delivering ROI-driven, experiential campaigns with measurable results. Previously, Brad managed Impact\'s New York office, providing event marketing services to clients throughout Euro RSCG Worldwide. Earlier, Brad was Vice President of Business Development for the Impact Group in Atlanta. Other management positions include president of Bradley-Scott Communications, a sponsorship and event consultancy and development of Whittle Events, the event marketing division of Chris Whittle\'s place-based media firm.
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/* Doug MacDonald */
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one+='Doug MacDonald
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one+='Senior Vice President | ';
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one+='Doug MacDonald, as Senior Vice President of Euro RSCG 4D Impact\'s WallBoard business, delivers highly targeted advertising programs that grow the businesses of the company\'s brand partners. He also manages Impact\'s place-based media in day care centers, health clubs, veterinarians\' offices and laundromats. Since he began running the WallBoard program, Impact\'s WallBoard network has nearly doubled. Additionally, Doug works with third-party research firms that analyze and verify that the WallBoard programs provide sponsors with a conclusive ROI. Since joining the Atlanta office in 1996, Doug has worked with the Top 50 brand marketers on both the pharmaceutical and consumer package goods sides to drive WallBoard and targeted sampling programs. Prior to Impact, Doug worked with a leading airport advertising firm and was national sales manager for two targeted trade publications.
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/* Jesse Reif */
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one+='Jesse Reif
';
one+='Senior Vice President | ';
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one+='As Senior Vice President of Euro RSCG 4D Impact\'s sampling practice, Jesse Reif is an innovator in planning and evaluating sampling events among schools, colleges, day cares, and other strategic venues across the country. Impact\'s sampling arm is the nation\'s largest lifestage sampling company, connecting millions of brand samples with millions of customers in targeted venues every year. Since joining Impact in Atlanta, in 1992, Jesse has led the design, execution and measurement of a variety of targeted sampling programs for major consumer packaged goods brands. Jesse is the former chairman of the Product Sampling Council.
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/* Brent Lamkin */
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one+='Brent Lamkin
';
one+='Chief Operating Officer | ';
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one+='As Chief Operating Officer of Euro RSCG 4D Impact, Brent brings a depth of operational savvy, financial management, and organizational skill to the post. A retired officer in the U.S. Navy, he combines skills developed during his military career with his corporate knowledge to provide Euro RSCG 4D Impact with top-flight leadership. His role at Impact is focused on cost containment as well as daily and overall management of company operations. Prior to this position, Brent\'s military career featured leadership roles in managing budgets, redefining operating procedures for both security and explosives operations, and coordinating execution of key programs. He also served as deputy commander of a research and development laboratory. After leaving the Navy, Brent owned his own business and worked in sales and for an American Red Cross chapter.
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/* Eileen M. Usher */
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one+='Eileen M. Usher
';
one+='Chief Financial Officer | ';
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one+='As Chief Financial Officer of Euro RSCG 4D Impact, Eileen M. Usher is a solutions-oriented fiscal executive with 15 years of financial operations experience. She helped design a detailed restructuring plan for Impact that transformed this division of Havas Advertising into a highly profitable venture by 2002. Eileen instituted profit and loss analysis for the company\'s 100 individual marketing programs and manages the entire budget process for 30 Impact cost centers and seven locations. Before joining Impact, Eileen was Vice President of Finance for Fitigues, Inc., a privately held multi-distribution apparel company that included 30 retail stores. At Fitigues, she played a number of leadership roles, including strategic planner and manager of core aspects of accounting and finance. As one example, she formulated models and analyses of Fitigues\' retail, wholesale, and catalog businesses to support growth from 11 to 31 stores and revenues from $15 million to $30 million. Eileen also served as Chief Financial Officer for Bigsby & Kruthers Companies, a privately held group of corporations and partnerships, after holding positions as company Vice President and Controller.';
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