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Intel has long been established as the preeminent microprocessor brand � "Intel Inside�." But in the spring of 2000, market demands and a new economy encouraged Intel to reposition itself strongly in e-business solutions. To support this new direction, Intel wanted to develop a site to serve as a primary resource for business and IT professionals researching and evaluating e-business solutions. Intel turned to us to help architect, develop, and produce the new Intel� e-Business Center.

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We worked closely with the global advertising team at MVBMS Euro RSCG to make sure the new Intel� e-Business Center was tightly integrated with other branding elements. We introduced a central "How do I" theme as a way to organize issues-based site content for each major stage of a traditional e-business life cycle. The end result was a customizable site featuring a variety of tools to aid in purchase decisions, such as industry-specific success stories, links to e-business solutions providers, and product information.

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