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one+=' InFocus, the worldwide leader in digital projectors for business, needed to create an online identity for its first consumer product, a home entertainment projector. They asked us to create a Web pod for the InFocus� LS110 that would leverage the reputation of the InFocus brand while extending it from a business to a home audience. They also needed a site that would educate users about the benefits of projectors over other home theater options, such as plasma and rear-projection televisions. ';
two+='We created a vibrant Web presence for the InFocus� LS110, the company\'s first home projector. The site uses a fast-paced, movie-trailer style � including a letterbox design, television screen imagery, and clipped, energetic writing � to create a cinematic user experience. To help users understand the value of choosing a projector over other home theater options, we created easily digestible site sections on the benefits of projection � and the superior design and value of the LS110 projector. The "Why the LS110?" page includes animated images and text that call out the key benefits of the projector. ';
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