Ask Jeeves had been licensing its "natural language" technology to well-known corporations, but still remained virtually unknown in the corporate marketplace. The company needed to build awareness with potential partners (Fortune 1000 companies) by sharing the technology\'s benefits. Benefits include improving the quality of site responses to customer queries, as well as customized reporting and analysis, enabling better customer understanding and smarter business decisions. We were challenged with generating credibility for Ask Jeeves\' unique offerings and providing information to prompt trial and purchase.

We created an introductory Macromedia Flash movie to educate and excite potential Ask Jeeves partners about the technology and its benefits. The movie posed key questions that the audience could identify with and answered them with solutions Ask Jeeves had provided for some of its well-known clients. We also created a Website with navigation and supporting content vertically segmented by potential partners\' specific industries or product and service needs. Using this site to build credibility and trust, we leveraged select case studies explaining and promoting Ask JeevesSM services and products in detail.