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one+='We believe that some of the keenest insights come through unique proprietary research and strategic processes.';
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Insight FasTrack ';
one+='Projectable market feedback � fast. ';
one+='Our innovative online research tool combines the flexibility of qualitative research with the reliability of a quantitative sample. It captures consumer reaction to multiple ideas, including concepts, offers or messaging, allowing responders to add new ideas to the mix in real time. Analysis is performed instantaneously as data is collected, providing immediate results. ';
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one+='STAR � Strategic Trendspotting and Research ';
one+='We recognize that in today\'s interconnected world, strategic insights are only useful if they are accessible to the entire network � from planners to clients, from brand to consumer. Our strategic resource, STAR, provides an efficient and creative means to make these connections � continuously, productively and instantly. ';
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one+='Value Integration ';
one+='Optimize marketing spend to add value. ';
one+='Our proprietary approach ties marketing spend to overall business objectives, delivering the optimum combination of channels and messages to maximize value. The starting point is identifying current customer value and planning for maximum growth. We integrate across-the-line activity with data from private and public channels into our planning process, to focus on those customer groups with the highest potential to add sustained value to the business. We can then target the media communications investment and manage it across the customer life cycle. Our improved customer understanding allows us to continually refine public and private media, and increase customer relevance and response. ';
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