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one+='Consumers see hundreds of commercial messages every day. Understandably, they have become increasingly immune to these messages. One way around this problem is to find new, more intrusive places to interject your brand and tell your story.
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one+='But there\'s another way to solve the problem, and that\'s to tell a better story. A more interesting story. A more relevant story. A more entertaining story. ';
one+='What distinguishes one story from another is creativity. Creativity turns mundane facts into compelling ideas. Creativity turns points-of-difference into points-of-relevance. Creativity turns these cold, factual things we call consumer propositions into human stories. ';
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