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The Beauty Goes On
Victories
Sometimes keeping a brand relevant means injecting imagination into a monotone market.
By inspiring DIYers to dream big, we opened a new world of possibilities for this 200-year-old paint-maker.
Rebranding with Flying Colors
To keep Valspar from fading in a crowded category, we refreshed their old brand to appeal to the aspirations of design-minded consumers.
Satisfying men’s need for performance and women’s aesthetic desires, we position Valspar as offering a durability and beauty rivaled only by nature.
Satisfying men’s need for performance and women’s aesthetic desires, we position Valspar as offering a durability and beauty rivaled only by nature.
BroadcastRather than showing the mundane aspects of painting, we transported viewers to a lush dream world.
PrintCommitting to the right shade is all about an instinctual emotional connection – something we celebrated instead of obscuring.
Awards2010 Silver ADDY, 2009 Creativity Annual Platinum, 2008 Effie Awards and Chicago Creative Awards
