
Outrageous Flavor
To launch a brand new line of spirits, we did something breakthrough. Literally. By bringing Pucker Vodka’s outrageous flavor to life, we shattered category traditions and left the competition in pieces.
Vodka Used to Be Tasteless
The campaign confronted the preconceived notions of vodka; that it’s boring and tasteless. We positioned Pucker Vodka as breaking these stereotypes and in doing so, successfully launched a totally new flavored vodka experience.