REEL CHICAGO: EURO REBOUNDING WITH NEW LEADERSHIP AND NEW BUSINESS

“…More important, while all these top management changes were happening, the agency was beginning to gather steam on the new business front. In recent months, Euro has gone after no fewer than eight new pieces of business and won them all, according to Co-President Norm Yustin.”

“Perhaps the three biggest wins — ones that suggest the agency just may have turned a significant corner — are the Reynolds Group account (including Reynolds wrap and Hefty bags), Pucker flavored vodka from the Jim Beam Brands portfolio and the Cracker Barrel restaurant account, which Euro won in a shootout with several other shops, including Element 79/Chicago and Campbell Mithun/Minneapolis.”