June 27, 2011
NYT: EURO LAUNCHES NEW PUCKER VODKA
From The New York Times: Beam Global Spirits and Wine Taps Euro RSCG Chicago as Creative Agency to Launch New Pucker Vodka.
Read the full article here.
“Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few.
Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this business based on the creative success they have had as a roster Beam agency. The agency has been tasked with launching the new intensely-flavored vodka in the most creative way possible. The launch campaign will appear nationally spanning TV, print and online.
“We’re very excited to launch our new Pucker Vodka and for the team at Euro RSCG Chicago to help us creatively showcase this newest addition to our portfolio,” said Kevin George, Chief Marketing Officer/ SVP Beam Global Spirits and Wine. “Euro’s creative ideas continue to stand out and we’re looking forward to bringing many of them to life.”
“Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few.
Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this business based on the creative success they have had as a roster Beam agency. The agency has been tasked with launching the new intensely-flavored vodka in the most creative way possible. The launch campaign will appear nationally spanning TV, print and online.
“We’re very excited to launch our new Pucker Vodka and for the team at Euro RSCG Chicago to help us creatively showcase this newest addition to our portfolio,” said Kevin George, Chief Marketing Officer/ SVP Beam Global Spirits and Wine. “Euro’s creative ideas continue to stand out and we’re looking forward to bringing many of them to life.”
