'; one+='
'; one+='Overnight successes make great stories, especially when they\'re true. Here\'s ours. In 1994, we took a relatively unknown disk-drive company called Iomega and catapulted it into the marketing limelight with the launch of its first Zip® ad, "It\'s your stuff." With the Zip campaign, Iomega was able to create and own the personal storage category. Soon, Zip drives became a standard option on most new PCs. Iomega® products commanded prominence in over 10,000 storefronts nationwide with 12 million drives being shipped yearly. Apparently people liked "our stuff."